Sky has launch a new smart television called Sky Glass which aims to replace set-top boxes and satellite dishes while giving customers access to their favourite entertainments and bouquets.
The new device from Sky is set to aggregate a range of electronic devices normally spread throughout a home into one single location, just as it plans on doing with content from platforms such as Netflix, Disney and Amazon.
The streaming TV includes all of the hardware and software otherwise spread out across living rooms, including sound-bars, into a device with just a single wire and one plug.
It comes as the company moves to solve what it sees as a consumer frustration with content as well as hardware being spread out across numerous gadgets and digital platforms.
Available in five colours and three sizes (43", 55", and 65"), Sky Glass is the first major product launch from the company.
Speaking at an event that mark the launch of the device, group chief executive Dana Strong said: "Sky Glass is the streaming TV with Sky inside, providing the total integration of hardware, software and content.
"Built on over 30 years of understanding what our customers want, this is a TV that only Sky could make. We believe this is the smartest TV available, and that customers will love it."
The full price are £649 (43"inches), £849 (55"inches) and £1049 (65"inches).
The company says that all of the Sky Glass models come with a full two-year warranty and a free delivery service that includes unboxing and packaging removal.
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