Microsoft is tempting PlayStation gamers to give up on Sony's seven-year-old system and upgrade to its next-generation hardware with in-store credit to its retail locations.
Its flamboyant "ditch your PS3" marketing push offers $100 (about £61, AU$114) of trade-in credit toward an Xbox Oneat the Microsoft Store in the US, Canada and Puerto Rico.
This eye-catching PS3 trade-in program is actually good for anything at the company's retail stores, not just an Xbox One, according to the official offer page.
In fact, it's also offering last-generation gamers the same exact amount if they trade in an Xbox 360 S or Xbox 360 E.
The fine print reveals that the deal comes down to a less provocative trade in a slim Xbox 360 and any PS3 console for credit to the entire Microsoft Store.
Microsoft has pulled the same stunts with both tablets and smartphones in the past.
It was offering double what it is currently paying for a PS3 if you traded in an iPad for one of its Surface tablets back in September.
That same month, it was paying top dollar for iPhone and Android devices, suggesting an upgrade to a Windows Phone 8 handset for the next two years.
Microsoft's crazy push to win converts through trade-in programs is continuing, a sign that it may just be on the rite-track enough to work.
The Xbox One is reportedly set to get its first big dashboard update in March, fixing a number of problems with the Xbox Live service.
The other good news is that the white Xbox One, initially for Microsoft employees only, is reportedly coming in October.
We might see a 1TB model of the Xbox One in November,since Microsoft has been testing versions of the Xbox One without an Optical Disk Drive.
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