But when I started to think about the favorite gadget of the week – and more than that, the best gadget in terms of impact – it was a pretty clear choice: the Sony Cyber-shot DSC-QX10 and QX100 attachable lenses for smartphones.Why is it so cool?
There's a number of reasons why I think these lens/camera attachments are the coolest, and most important, of all the new gadgets I've seen this week.
The reason the Cyber-shot lenses blow everything else out of the water is not even related to their superior photographic performance. It's about adaptability.
The thing about the Sony Cyber-shot lenses is that, beyond being far better lenses than anything else we'll see on smartphones for quite some time, they are even more importantly transferable, permanent, and stand-alone devices.
That means whether you switch from phone to phone, use a tablet, upgrade your device or don't even have your phone with you, you are still capable of getting the best digital images beyond a DSLR or high-end point-and-shoot camera. And no matter what phone you use, or plan to use in future, your lens attachment will work just fine, even across operating systems. This makes the considerable outlay ($250/$500) for one of these lenses that much easier to swallow: it's a photographic investment, much like a good lens for a ''real'' camera. You'll have it much longer than your current smartphone.
That means whether you switch from phone to phone, use a tablet, upgrade your device or don't even have your phone with you, you are still capable of getting the best digital images beyond a DSLR or high-end point-and-shoot camera. And no matter what phone you use, or plan to use in future, your lens attachment will work just fine, even across operating systems. This makes the considerable outlay ($250/$500) for one of these lenses that much easier to swallow: it's a photographic investment, much like a good lens for a ''real'' camera. You'll have it much longer than your current smartphone.Whats the meaning?
The creative opportunities this opens up for smartphone photography are far more wide-ranging than a simple improvement in the latest iPhone camera, because these lenses offer something smartphone lenses will most likely never be able to achieve in terms of performance. Unlike theGalaxy S4 Zoom, you don't have to make sacrifices with your smartphone to get a good camera either: they take the camera quality question out of the smartphone purchase equation. If you just want to snap a quick picture, use your phone, if you want a real photo, whip out your awesome lens attachment and get the results you want.
As smartphones push further and further into the realm of digital photography, but don't always succeed, this new development essentially offers an escape from that particular facet of the battle for your consumer dollar. And if you've ever been dissatisfied with the camera on your smartphone, this could be just what you've been waiting for.
As smartphones push further and further into the realm of digital photography, but don't always succeed, this new development essentially offers an escape from that particular facet of the battle for your consumer dollar. And if you've ever been dissatisfied with the camera on your smartphone, this could be just what you've been waiting for.
What do you think of Sony's new attachable lenses for smartphones?
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