We are now focusing on increasing the features and the perceived value of the Nano with every subsequent model launch," said chairman Cyrus Mistry
Launched in 2009 with a price of 100,000 rupees (£1,400),
Tata, which owns the UK's Land Rover and Jaguar brands, hoped the Nano would appeal to Indian families looking to enter the car-buying marketMr Mistry told Tata's annual shareholders meeting, in Mumbai, that new Nanos would include power steering options, an improved interior and exterior, be available in more colours, and have better fuel efficiency.
"We are now focusing on making it a smart city car and targeting the young customers," he said.
No comments:
Post a Comment
Comments