iPhone 5S and 5C:Absolutely from the recycle bin

A new iPhone 5S, which doesn’t have much new with it, and a cheaper iPhone 5C, which really isn’t that cheap. 
However, with all jabs asides, we’ve got to give credit where credit is due. 
Apple has reinvented themselves and yet have stayed completely the same. This sounds ridiculously contradictory, but it makes a lot of sense. In other words, the iPhone 5C was for months called the “cheap iPhone” with rumors circulating around the Internet. The iPhone 5S, while relatively the same as the iPhone 5, 
If you know Apple, you know they’re the king of hyperbole. They could release a phone that they found in the garbage and still try to market it as being a solid piece of gold.
In fact, isn’t that what they did with the “new” iPhone 5S? I mean, it is now available in a gold color scheme

All that glitters is not necessarily gold

Well, you can’t really complain that Apple doesn’t always listen. They obviously heard their critics talking about how they’ve really done nothing in the design department since the original iPhone, or perhaps the change from the iPhone 3GS to the iPhone 4. So what do they do? Bring the appearance of something new without really bringing anything new. Well done, Apple.

Perhaps the golden color is supposed to be a counter weight to the new “cheap” iPhones. Even though the 5C is indeed cheaper than their flagship device now (…by a margin of about $100).

But this is exactly what Apple wants: a real budget iPhone would have been a killer to their brand and undermined themselves. As intuitive as it seems, the high prices associated with the iPhone are a crucial ingredient to the success to Apple.

Psychologically ahead of the game

For all the criticism leveled at Apple for not really innovating, there is some pretty new technology inside of the iPhone 5S. A new processor (64-bit at that!) and a built-in fingerprint scanner are among new technologies that haven’t been fully adopted by other smartphone manufacturers.

In terms of what actually did change with the new products from Apple or how they compare to current phones? We’ve got a little bit of an idea. However,  right or wrong, Apple chose the direction they're headed and now it is time for other manufacturers to decide how they’re going to proceed.

Fingerprint scanners

The iPhone 5S was announced yesterday and one of the biggest changes to the Apple device was the inclusion of a fingerprint scanner. Not far behind, other companies have already made plans to release similar technology in their upcoming devices. While the technology does sound pretty impressive at first glance, we can already see some issues surfacing if this gains some prominent atraction's.

While it was no surprise when Apple made the reveal that the iPhone 5S with a fingerprint scanner, it was pleasantly surprising to see. I have a pattern unlock for my phone and when I’m checking in, it does provide a quick and secure way for me to check my phone, while some people prefer using pin code to lock/ unlock their phones.

 But how much of a time saver will something like this be? With the advantages of some companies moving away from displays that required skin contact to operate,

If you’re wearing gloves, you’re out of luck and will need to remove them before you can use your phone. Even using special gloves with the adaptive touch capability, something like this would still require a skin contact in order to authenticate.

Two of the pioneers in display technlogoy: the Lumia 920 (left) and Xperia Z Ultra (right).

In fact, Nokia (a Finnish company) was the first company to release a phone that didn’t require skin contact to operate with the Lumia 920. Being able to test this out myself in a friend,s place.

As well, Sony moved towards this direction with their Sony Xperia Z Ultra and it seemed to be the way of most devices, moving to a display that didn’t require skin contact in order to operate.

It also makes kind of sense that Apple has never chosen to release the iPhone with a touch screen that would be adaptive, much like the Lumia or Xperia Z Ultra. So what does it really matter if we have to use our fingers to unlock it/ authenticate the device?

This has less to do just the iPhone, but rather the mass of companies who will now rush to integrate similar technology into their devices just to have similar feature with the iphone.